Brand Refresh & Strategy: Redefining Brands, Reinforcing Purpose

My Role: Lead Strategist and Designer
Support: Nadia Hill, Communications Manager; Suad Othman, Copywriter; and the True Value Creative Team supporting the rollout.

About the project: True Value has long been a cornerstone of communities—a heritage brand with a legacy of trust, quality, and service. But like many legacy brands, its look hadn’t kept pace with the evolving retail landscape. A visual and strategic refresh was overdue to ensure it stayed relevant and competitive.

The refresh aimed to honor the past while defining the future. With an updated logo, vibrant colors, and an elevated tone of voice, it reintroduced True Value as a dynamic brand—one that is "Here for You."

This project revitalized a beloved brand while celebrating its enduring promise to communities. True Value is now timeless yet future-ready, poised for the next generation.